Programmatic în Europa, 60% în 2019

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Programmatic mechanisms are set to generate 29% of display ad revenues in Europe by end of 2015. This includes all devices from desktop to mobile and both banner and video ad formats. IHS forecasts that by 2019, the majority of all advertising revenue in Europe (59%) will be generated using programmatic mechanisms.

– de aici – IHS, with the support of IAB Europe – Nov 2015

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