TailWind, compania specializata in Programmatic Trading si solutii Ad-Tech a TDG, a anuntat rezultatele primului sondaj privind statusul Programmatic Trading in Europa Centrala si de Sud-Est, Orientul Mijlociu si Africa.
Cercetarea, realizata impreuna cu AppNexus, surprinde nivelul de intelegere si adoptie a Programmatic Trading analizand atat cererea cat si oferta, din perspectiva Publisherilor, Agentiilor de Media si Advertiserilor / Clientilor.
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The survey was conducted jointly by TailWind & AppNexus in May 2014 through Online Questionnaires. Our objec- tive was to capture the level of understanding and adoption of Programmatic Trading on both the demand and the supply side. Therefore, we sought feedback from senior and highly respected representatives of Brands, Publishers, Media Buyers, Sales Houses and Advertising Agencies from across MEA, CEE (Russia excluded) & SE Europe.
In total, we received 212 responses on our multiple choice questions about Digital Advertising & Programmatic Trading. Among the participants were senior execs from premium publishers, advertisers and agencies including Accuen, Adaptive Media, Addictivemobility, Antenna TV, Attica Media, Carat, DDB, DOL, Globul, Fastbridge, Havas Digital, IAS Media, Kanal D, Lowe, Markavip, Media Direction, Mega TV, Mindshare, Nestle, RBBi, Realitatea, Sam- sung, Star, Starlink, Unilever, United Media, Vivaki and ZenithOptimedia.
Then, we were able to compare part of this information with the equivalent findings from AppNexus’ May 2014 report run jointly with Warc & IAB in Western Europe.
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